1. Amrita TV Celebrates 1st Anniversary in April'06 :

At the Amrita Film Fraternity Awards 2006, held on 7 April, Amrita TV presented 19 Awards for Excellence in Malayalam Cinema including two Lifetime Achievement Awards.The star-studded awards function-cum-culturals, which had film celebrities,invitees from corporates,government,media,and active participation of MNCs as sponsors, attracted nearly 20,000 people at Ambedkar Stadium ,Kochi. Subsequently on 14 April, the program was telecast on Amrita TV at prime time across India,Middle-East,parts of America,Australia,Singapore,South Africa.As part of the  anniversary celebrations,the channel introduced vibrant and contemporary colour schemes,graphics,presentation formats,programs,signature music et al attuned to the aspirations of its viewers.

2. "SUPER STAR" Mega Reality Show Announced :

Amrita TV has announced a well-publicised talent hunt for showcasing the best Malayalam musical performer in Kerala in the 15-28 age group with the "Super Star" bagging a prize worth Rs 5 lakhs.Scheduled for 90 interactive and gruelling episodes from June'06,screen tests for shortlisting aspiring hopefuls from the thousands who have registered will happen in May at Taj Kochi/Calicut and Mascot Trivandrum-- including TV-orientation and shoot sessions at Hotel Leela,Kovalam.The jury include noted music celebrities like Deepak Dev,Alphons and Balabhaskar.

3. Amrita TV Signs MOU with E-Vision,UAE :

To reach out more effectively to viewers in UAE, Amrita TV is on the E-Vision network which is the largest TV service provider in the Middle East. Amrita TV has also commenced a fully operational News Bureau in Dubai.To develop program content with local focus,a separate entity has been set up,namely Amrita Art Productions with accomplished persons joining the board like Mr Jeyaram.S,MD, Barakat International(LLC),Dubai 

4. Growing Viewership for Amrita TV in USA :

Amrita TV is simulcast in the USA, offering Malayalis and NRIs round-the-clock programming.  The households that subscribe are usually in the upper strata of educational background and financial means, in the USA community.    Amrita TV has partnered to create state of the art studios in Los Angeles, New York, New Jersey, Silicon Valley / San Francisco, and Texas.  These studios have acquired cutting edge equipment and sets to create USA-quality TV programs for Amrita TV.  They can also produce commercials at a short notice.

5. Key Professionals join Amrita TV :

To further strengthen the existing team ,and to cater to the rapidly expanding operations worldwide,key professionals with a wide array of competencies joined Amrita TV.Today, the core team comprises people who have made a mark either in bluechip companies; or in cinema & entertainment; or media and journalism,  or in top B-Schools in India /USA.(Click here for Core Team). To supplement the existing network of news bureaus and sales offices,Amrita TV commenced full-fledged  time sales operations in Bangalore ,Chennai,Delhi,Mumbai,UAE ,USA.

6. Six New Programs Launched :

In April viewers,got a veritable treat of  new high quality programs, produced in-house as also from commissioned producers.The fare comprises new sitcoms( Sathi Leelavathy ; In Jawahar Colony) and family dramas (Kurukshetram ; Chitrashalabham). To coincide with elections in Kerala,Amrita TV  telecast  interactive and hard-hitting news & feature based programs featuring citizens,politicians,opinion leaders (Natakame Ulakam-A Political Satire; Ranabhoomiyil-Verdict 2006;Ullarakal Election Special; Padanayakarkkoppan-On the trail with the Leader)

7. Rankings and Ratings :

For a channel that is an year-old, Amrita TV has carved a niche for providing superior quality program content and distinctly noticeable technical finesse, appealing to all segments without compromising on its basic tenets.This is evidenced in the steady recognition of the channel by rating agencies,ad agencies and advertisers.Some of the national clients/brands who advertise on Amrita TV include :Hewlett Packard, HLL, IOC,BSNL, MARICO, SMYLE, AVT,Charagh Din...TAM data has shown an appreciable channel share for Amrita TV  in certain  segments and time bands.Today Amrita TV is available on prime band across Kerala; with its distribution network making deeper inroads into other parts of the country.