August, 2006 Amrita TV Glimpses, July,'06 1. Amrita TV Now in Malayalam Bouquet:To reach a vast crossection of viewers, and on public demand ,Amrita TV has been now placed in the Malayalam bouquet of TV channels in Kerala.This will result in a higher sampling and greater reach for clients 2.Amrita TV Top Channel Partner Awards Presented : At the Conclave of Clients and Ad Agencies in Kochi,Amrita TV presented the Top Channel Partner Awards 2005-06 to LIS(Client) and Jelitta Publicity(Ad Agency) which entitled them to an expense-paid trip to Singapore for two persons each. At the function, Amrita TV's Corporate booklet, and brochure announcing the channel's menu of mega programmes for Onam festival was launched 3."Super Star" rated among Top Programs:Amrita TV's ultimate reality show to showcase the total music performer in the 15-28 age group,"Super Star" has been consistently bagging top honours in the TAM ratings.There has been overwhelming response through emails,sms to the program from viewers across the world("Super Star" is telecast Mon thru Fridays 8.30 pm-IST).Almost every media publication in the State has carried glowing stories on this programme which is the first of its kind on Malayalam Television 4. Malaysia Tourism Invites Amrita TV : A four -member team from Amrita TV visited Malaysia, as guests of Malaysian Govt.Tourism Board, to shoot a film "Colours of Malaysia" for showcasing the tourist destinations and festivals of the country.The film will be telecast on Amrita TV worldwide in September'06 5. "Deaddict Kerala" Campaign : Amrita TV has launched a unique initiative "Amrita News Impact" where news team pursues a public service cause for three months with sustained investigative-cum-analysis reporting for three months.The first series in this initiative is "Deaddict Kerala". During July ,Amrita News carried several hard-hitting "Breaking Stories" on various issues involving people's lives which galvanised public opinion and initiation of corrective action (Please see link on Deaddict Kerala campaign http://www.indiantelevision.com/release/y2k6/july/julyrel36.htm) 6.National Film Awards Jury : The Govt of India has nominated Mr Shyamaprasad,President-Programmes,Amrita TV as Member of Jury for the prestigious National Film Awards of India,2005-06 to select films in various languages in 30 categories.Nominated for this honour for the second time,he is the only film maker from Kerala in the Jury this year. 7.Awards :Mr R.Unnikrishnan,Producer ,Amrita TV got an Award for Best Documentary for his production "Ormayil" from the Amateur Little Cinema(ALA),which is affiliated to the Chalachitra Academy 8. Reunion with family : One of the most watched programmes of Amrita TV is "Santhwanam" which focuses on the lives of the under-privileged and destitutes living in shelter-homes away from home.One such programme which featured an old age home brought about a reunion between an aged,mentally -challenged mother who had lost her way and left home many years ago, after her children saw her on the programme on Amrita TV |
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