July, 2006 Amrita TV Glimpses, June,'06 1. Reality Show, "Super Star" Launched :Amrita TV has launched a mega talent-hunt for the best music performer in Malayalam in the 15-28 age-group. Branded the "Brooke Bond Super Star", the program telecast at 8.30 pm everyday(Mon-Fri) from June 12, is a reality show where 15 shortlisted candidates from nearly 3500 aspirants are competing for being adjudged the best music talent in Malayalam through publiv voting. The "Super Star", will enjoy an exclusive one-year contract with Amrita TV ,win prizes worth Rs 5 lakhs (Following is the link to the report on Super Star that has appeared in Televisionpoint.com. http://www.televisionpoint.com/news2006/newsfullstory.php?id=1150112786) 2. Amrita TV Partners Film Festival :The Embassy of India,Abu Dhabi and Centre of Media Studies presented the "Indian Environment and Wildlife Film Festival(Vatavaran)"at Abu Dhabi(28-30 June)where award winning films were screened.At the inaugural function,the Indian Ambassador released Amrita TV's corporate booklet.As Media Partner,Amrita TV instituted three Awards namely, Best of the Festival,Best Public Service Message and Best Director 3. FIFA Coverage :Amrita TV commenced an interactive FIFA segment in its news bulletins with exclusive experts/snippets from the World Cup and a daily prediction contest where winners were presented with gifts on the live News programs.Daily World Cup updates were beamed from Germany by Josef Verdana, sports correspondent of Amrita TV. Please visit Indiantelevision.com. 4.Viewer Engagement Events : As part of a new initiative to create a better appreciation of Amrita TV 's programs among Keralites across the country,events were conducted at Mumbai,Chennai and Coimbatore for Malayali Associations/forums .These customer engagement events involved direct interaction with large family clusters where the channel programmmes were screened ,communication collaterals distributed with viewer feedback sessions and ensuring channel's connectivity in different areas.These events were organised in collaboration with Dish TV who offer Amrita TV on their platform 5. Recognition : # An investigative story on the plight of a patient who died unattended in a hospital done by our news reporter was lauded by "Janmabhumi" newspaper in its main editorial,thus,"...We hereby appreciate wholeheartedly, reporter, Deepak Dharmadam and cameraman ,Anil C.P, for rising up to the occasion ,upholding the reputation and goodwill of Amrita Channel.They have once again upheld the values of committed journalism..." # The Ministry of Tourism & Culture,New Delhi,has selected Dr T.K.Santosh Kumar,Producer,Amrita TV,for award of Junior Fellowship in field of Malayalam Literature |
||
