une, 2006

Amrita TV Glimpses,May'06

1. Amrita TV on Dish TV Platform:

To cater to the growing demands of viewers nationwide, Amrita TV has partnered with Dish TV, India's 1st Direct to Home entertainment service, to make Amrita TV's  programmes  available more widely across the country.Amrita TV is available on Dish TV Channel number 933

2.Super Star Screen Test : Amrita TV is launching" Super Star", a mega talent hunt to showcase the best Malayalam music performer in the 15-28 age group.Nearly 3500 participants from Kerala and outside the State registered for the screen tests conducted by renowned music celebrities at Hotel Taj, Kochi/Kozhikode and Hotel Mascot. Branded the Brooke Bond Super Star, this 90-episode reality show which has been shot in specially erected sets, and in locales like The Leela Kempinski Kovalam Beach will be telecast from June 12 (8.30 pm).Following is the link to the report on Super Star that has appeared in Televisionpoint.com.                   

http://www.televisionpoint.com/news2006/newsfullstory.php?id=1150112786

3.Amrita TV Wins 15 Kerala State TV Awards:

Amrita TV  bagged 15 of the 29 Kerala State Awards for excellence in television--perhaps the highest number by a one-year old channel.Some of the Awards are  --Best Telefilm, 2nd Best Telefilm, Best Script, Best Story, Best Actor, Best Actress, Best Photography, Best Editing, Best Music Direction, Best Art Direction, Best Compere, Best Commentator

4. Live Election Coverage in 140 Constituencies:

Amrita TV's multi-location live coverage,reporting and analysis  of Kerala elections,especially on the day of the results, won accolades for its professionalism and finesse,and was rated at par with the best  news channels in the country. From April'06, Amrita TV has been on the election trail covering the Kerala elections in 140 constituencies with OB van/ news team traversing all the districts of Kerala, to capture the voice of the people -- alongwith hard-hitting exclusive features with political leaders,analysts and experts.

5. World Cup Coverage :

On the eve of  the World Cup,Amrita TV  is running a FIFA segment in its News bulletins highlighting various perspectives of the World Cup with   profile of teams,star players,goal of the day,predictions,snippets,sidelights ,et al.A ready reckoner leaflet  indicating the complete World Cup Matches Schedule was printed and distributed across the country by Amrita TV 

6. National Brands on Amrita TV :

Besides Kerala companies and government institutions who patronise Amrita TV,leading national and global brands are advertising on Amrita TV,e.g. IOC, BSNL, BRU, BROOKEBOND, ANNAPURNA, PARACHUTE, KISSAN, REXONA, HAMAM, LUX, SUNLIGHT, LIFEBUOY, SURF EXCEL, PEPSODENT, HEWLETT-PACKARD, SMYLE, MOODS, CHARAGH DIN, etc

7. Recognition:

The film Akale, directed by Mr Shyamaprasad,President(Programmes), Amrita TV was showcased as the Inaugural Film at the Abu Dhabi India International Festival held at Abu Dhabi.He was also felicitated at the Gulf Malayalee Music Awards(GMMA),Dubai where he gave away the awards to  qualifying youngsters of Amrita TV's newly-shot  music based programme,Paadam Namaku Paadam.