DSF HUNGAMA is a window to the world of the Dubai Shopping Festival , which displays samples of its newest models, incredible deals and cultural events , interweaving valuable information with fabulous entertainment.
It offers a ringside report of the entertainment scenario; it covers the performances of the top guns in dance, music , fasion and other cultural events, who converge on Dubai during the DSF and also regales us with short interviews .
Presented by a resident anchor and embellished with short interviews and discussions, it is shot on the spectacular locations of the festival, in the electronic retail outlets of the milling malls; by the gold laden walls of the new Gold Souk, and various entertainment sites of Dubai.
The anchor leads us on an expedition of the mesmerizing world of hi tech devices; through demonstrations, pertinent questions and translating the complex e-jargon to layman language, the viewers gets an idea of innovative leaps competing giants of the electronic industry have made - the latest features in mobiles, the next generation of televisions, space age versions of laptops, digital camcorders, etc.
DSF HUNGAMA is also a window to the famed Gold Souk, where all that glitters is gold ; amidst the 24 Karat laden shelves we are introduced to international designs and brand new trends in fashion jewelry.
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