Amrita gears up for yet another new reality show
After successful reality components such as ‘Super Star’ and ‘Super Star Junior’, Amrita TV is gearing up for yet another reality show. The new show christened ‘Vanitaratnam’ would provide a platform for the young mothers to bring to the fore their inherent talents that would otherwise go unnoticed. ‘Vanitaratnam’ is a blend of both reality and stage show and would assess the singing, dancing and acting prowess, besides communication skills of the women at home and workplace.
 
Southern channels all set for 'Counting' day
With the entire country all geared for counting of votes on May 16, TV channels have gone on an overdrive to bring vote by vote account to viewers. The southern channels have lined up an impressive list of programmes, news bulletins and live updates, besides roping in psephologists and senior journalists to analyse the results.
 
Amrita TV brings India’s spiritual heritage alive in ‘Sandhya Deepam’ Season 2
Taking a road different from the bandwagon of general entertainment programmes in other channels, Amrita TV has launched the second season of its show ‘Sandhya Deepam’. The show, which went on air on May 12, captures the mood and ambience of the auspicious twilight, illuminating the homes in Kerala and the rest of South India...
 
Amrita TV expands national footprint with pact with DD’s DTH platform
After making the channel available on DTH platforms such as DishTV and Tata Sky, Amrita TV has now tied up with DD Direct+, Doordarshan’s DTH platform. The channel won’t be making any notable changes in its marketing and sales strategy as of now, and the prime focus would be on reach...
 
Amrita TV’s romance with reality shows continues with ‘Let’s Dance’
Television’s romance with reality shows is continuing strong and Amrita TV is no exception. After hitting the jackpot with dance shows like ‘Super Dancer’ and ‘Super Dancer Junior’, Amrita TV now is set to launch another dance show, ‘Let’s Dance’, for couples in the 18-30 age group...
 
After reality, Amrita TV out to do an Indian version of ‘Amazing Race’
Amrita Television is set to take television viewing to next level with, what it calls, an ‘actuality’ show – ‘Great India Race’ – wherein contestants, unlike in the music and dance reality shows, would be in the actual world facing actual realities, minus the rehearsals, without takes, and without a second chance...
 

Amrita TV lines up host of innovative programmes in run-up to completing 3 years
Amrita TV, which will be completing three years of operations in April 2008, has lined up a host of innovative and differentiated programmes as a build-up to its third anniversary celebrations...
 
Amrita TV launches two new shows targeted at the Middle East audience
Amrita TV recently launched two exclusive programmes – ‘Hello Dubai’ and ‘Hi-tech Hungama’ – targeting audiences in the Middle East, which comprises a large proportion of Malayalis, to coincide with the Dubai Shopping Festival...
 
Amrita TV to launch hunt for ‘Best Citizen Journalist’ from February 4
The concept of citizen journalism is gaining ground in India. Following CNN-IBN’s various initiatives around the concept, now Amrita TV is launching a reality show to hunt for the ‘Best Citizen Journalist’ in Kerala. The show, which will premiere on February 4, 2008, would be aired at the primetime slot of 9 pm, Monday to Friday. 
 
Ace percussionist Sivamani and Amrita TV’s ‘super stars’ to perform in the Middle East
Owing to the overwhelming following of Amrita TV’s reality shows in the Middle East, the channel has chalked out ‘Amrita TV Super Star Caravan’, a series of live events to be held in the region. The first leg of the Caravan starts in Dubai on December 28 at the Al Nasr Leisureland Ice Rink...
 
Amrita TV shows the way to ‘Send an SMS, save a child’
Amrita TV has recently launched a public service initiative called ‘Send an SMS, save a child’. With this, each time viewers send an SMS vote for their favourite contestants in any reality show on the channel, the entire SMS revenue accruing to the channel will be donated for the education, shelter and health care of underprivileged children...
 
Amrita TV sets up reality centre and studio
Amrita TV has set up Amrita TV Reality Centre and Studio in Thiruvananthapuram, which is the new venue of the channel for the grooming and orientation sessions for contestants of each of its reality shows, which has a participation of around 70 children and youth from India and abroad.
 
Amrita TV spruces up evening offering with three news shows
Following the success of its format shows like ‘Super Star’ and ‘Super Star Junior’, Amrita TV gearing up for yet another talent hunt show to zero in on the ‘Best Actor’. The show goes on air from September 3. Another show going on air on the same date is a family drama ‘Sandhya Lekshmi’. The third show, ‘Super Dancer Pure Gold’, premiered on September 1.
 
Amrita TV to launch ‘Super Dancer Junior’; Udayamritam’ enters Limca Book of Records
Amrita TV is now gearing for ‘Super Dancer Junior’, which will be an elimination dance contest on the lines of ‘Super Dancer’. This apart, the channel’s morning programme, ‘Udayamritam’, has been featured in ‘The Limca Book of Records 2007 -- India at Her Best’ for creating the longest single-shot non-fiction programme in Indian television.
     
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