COMMENTS BY INDUSTRY PROFESSIONALS ON SMS CAMPAIGN - Click Here




 

Now, every time viewers  send an SMS vote for their favourite contestants in any reality show of Amrita TV, the entire SMS revenue accruing to the channel will be donated for the education,shelter ,health care of underprivileged children.

So what's in an SMS to an Amrita Reality Show ? Lots .Your help will save a child !

Public voting will become an act of public service which will, perhaps, be a first in Indian television.

In an era where audiences are getting skeptical of the efficacy of SMS-based shows on various counts, an initiative of this nature provides a reassurance, as their engagement with the show now becomes a catalyst for transformation of lives.

In all reality shows of Amrita TV , the success of the contestant is dependent on public voting through SMS votes .Currently there are four reality shows playing simultaneously: weekly 14 hours ,seven days a week --viz Super Star Global, Super Dancer Junior, Best Actor, Raga Ratnam Junior.

To showcase the campaign,the channel has produced a Public Service Announcement (see video) ,directed by noted film director,Shyamaprasad,whose latest Malayalam feature film, Ore Kadal has been nominated to be the inaugural film for the Panorama of prestigious  International Film Festival at Goa in November--he is President(Programmes),Amrita TV.
COMMENTS BY INDUSTRY PROFESSIONALS ON SMS CAMPAIGN
I heartily congratulate Amrita TV for setting an example through this gesture.I, for one, am not surprised, and have come to expect intitiatives like these from Amrita Group- gestures that have a positive impact on lives of the needy.

Once again, congratulations for being the pioneers and giving people hope, faith and lots to cheer.

Warm Regards,
R. Jaideep
Director
Starkworld
Trivandrum
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Good to hear of AMRITA TV’s initiative towards contribution to the society in the form of CHILD  CARE thro’ sms.

Wish the contribution grows to many fold.

Season’s greetings.

Regards,
K.Sankarakumar
GM&Head
Sundaram Finance Ltd
Chennai
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Truly beautiful initiative!! I like to take a moment and give Amrita an applause with respect!! 

Best regards, 
Eun Jung Hong
Country Manager, Asiapac
JumpTV Inc.
40 Broad Street, Suite 500
New York, NY 10004

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Congratulations – on setting commercial gains aside - it’s a highly creditable step and in today’s rat race sets a powerful differentiator

Regards 
Preeti Desai 
Vice President Strategic Alliances 
Rediff.com India Ltd 
1st Floor, Mahalaxmi Engineering Estate, 
L J Marg, Mahim West, Mumbai 400016
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Thanks for the interesting information sent. It is indeed commendable on the part of Amrita TV to take such a position, specially in times when SMS is emerging as the major revenue earner for TV channels.

Warm regards,
Neeraj Dhar
Director
Globecast
New Delhi
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This is a brilliant initiative. So much more thoughtful than all the rubbish that otherwise goes on around us in the name of reality show SMS-ing with just a few corporates and service providers raking in all the profits.  
 
Keep up the flag of corporates becoming truly socially responsible.  

Regards,  
Avik Chattopadhyay
Head-Marketing
Apollo Tyres
New Delhi
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Warm greetings from Vodafone !  
 
Indeed a great social initiative !  True to the core , Amma’s name is synonymous to Selfless service to the underprivileged and the deprived lot .

We convey our best wishes and prayers to you and your esteemed organization .  
Assuring you of our best services always …

Warm regards ,
Amarinder Singh
Key Accounts Manager
Vodafone Essar Cellular Ltd.
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I wanted to congratulate you on a great initiative. Please find attached a soft copy of my editorial page, from this week's issue of impact. 

Look forward to more.

Warm regards, 
 
Gokul Krishnamurthy 
Executive Editor  
Impact - The Media, Advertising and Marketing Weekly 
www.impactonnet.com 
exchange4media Group 
301, Kakad Bhavan 
3rd Floor, 11th Street 
Opp. Gaiety Galaxy Cinema 
Bandra (W), Mumbai 50 
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Congratulations.Really laudable stuff and a case study for corporate  social responsibility 
  Kind Regards 
 
Muthu
CEO
Maitri Advertising
Kochi
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I’m really happy to note that IMPACT Mag has applauded your "save a   
child" initiative.Indeed this is a well deserving recognition for you   
and an eye opener for other channels in India!

As a leader who has  initiated many such pioneering concepts in the history of Indian   
Electronic media,you should naturally be proud of this innovative   
programme which will touch the lives of underprivileged children 
All MediaMateans join me in conveying our appreciation to the Amrita Team! 
 
Thanks & regds 
 
R.Reghunath
CEO 
MediaMate
Trivandrum