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Amrita Television, unit of Amrita Enterprises Private Limited, a 24 hour Malayalam Free To Air(FTA) General Entertainment Channel with News and Current Affairs segment in Standard definition, started its journey 14 Years back and launched a new genre of television content which embodies dignity, decency and dependability, despite being in the competitive entertainment and news space with the Buzz word “NANMA MENMA” which highlights fresh heights of goodness and superiority.

Amrita TV is the only channel that introduced revolutionary and path-breaking entertainment packages to create difference in the Television industry by Introducing wide variety of Programmes.

MANY FIRSTS

  1. Pioneered in 2006, the first full fledged Malayalam reality show in music for youth Viz Super Star .
  2. Kink started in 2007, the dance reality show series on Malayalam Television starting with Super Dancer.
  3. Telecast the first reality show in 2007 for young mothers in south india ViZ Vanitha Ratnam.
  4. Aired in 2008, Indias first regional talent hunt series in citizen journalism for non journalists, Best Citizen journalist.
  5. Launched in 2010, an innovative social justice programme where chronic family legal cases are resolved in the program where the verdict is mutually and legally binding ie Kathayallithu Jeevitham.
  6. Launched in 2011, Indias first reality show for Christian choir groups Deva Geetham.
  7. Launched in 2012, First talent hunt show on Malabar folk songs in gulf, Kasavu thattam
  8. Launched in 2013, first talent hunt show on beauty, fitness, fashion, personality. Super Model.
  9. Pioneered inspiring talent hunt show in Malayalam Television Titled Home Minister.
  10. Introduced a humorous serial “ALIYAN VS ALIYAN” that focus on Comic situations in a normal family life.
  11. Amrita TV introduced actress Annie on mini screen through the Annies Kitchen show that has become the viewer’s favourite across the world.
  12. Amrita TV has proudly launched the show LAL SALAM that brought Padma Shri Mohan Lal in Miniscreen for the first time. A Complete TV entertainment show by the complete actor Mohan Lal.
  13. Amrita TV has proudly launched the show JANANAYAKAN. This is a reality show based on the upliftment of kerala and the contribution of the general public, which political leaders could not do, is demonstrated. Permanent Judges are MR.RENJI PANIKKAR (Famous actor, script writer and Director) MR.SHAJI KAILAS.
  14. Amrita TV, created another history In the Malayalam Television by introducing a new reality show based on the great epic “RAMAYANA” Titled SRESHTABHARATHAM to entertain the audience and to bestow greater knowledge about the various aspects of Ramayana.
  15. Amrita TV introduced a different reality show Titled KERALA DANCE LEAGUE headed by Different Team Captains from film Field ,aiming to create a lively attraction for dance loving spectators across the globe covering all socio economic class . We place a power packed dance performance of talented teams to entertain the audience. Team captains are VISHU PRIYA; ANEESH RAHMAN AND JOHN JUDGES are BHARATH, KANIHA AND SRIDHAR MASTER
  16. "AYYAPPA SARANAM” is a prime time band serial based on lord Ayyappa and it reveals the real and unique excited stories of Ayyappa which is unknown to the devotees and public .
    Moreover this serial exhibits the distinction between Lord Ayyappa and Sri Dharma Sasthavu. Interestingly Sastha and Ayyappa are same in spiritual sense but are two different Avatars
  17. Amrita TV introduced a new generation serial JUST FUN –with a new storyline, fresh young faces and different treatment, totally devoid of the usual clichés and stereotyped characters found in today’s tearjerker soaps.
  18. SUNDAY FUNDAY -A Fun filled Interactive show covering celebrity interviews, humour, live interactions, phone-in conversations, Video & watts up call , short fiction & songs, Interaction with news makers , Location reports , Mail Box and Audience feedback ,Amrita Program Reviews and more.

KEY IP’S AIRED IN THE PAST

  1. ODIYAN ( MOHAN LAL , MANJU WARRIOR)
  2. AADHI ( PRANAV MOHAN LAL , SIJU WILSON)
  3. VELIPADINTE PUSTAKAM ( MOHAN LAL , ANOOP MENON , SALIM KUMAR )
  4. EZRA ( PRITHVIRAJ, PRIYA ANAND)
  5. SHIKKAR ( MOHAN LAL, ANANYA, SNEHA)
  6. BODY GUARD ( DILEEP, NAYANTHARA)
  7. DOUBLES ( MAMOOTTY NADIYAMOITHU, SURAJ)
  8. MUMMY & ME ( KUNJAKKO BOBAN, URVASI, MUKESH)
  9. CHATTAMBI NADU (MAMMOOTTY).
  10. VALLIYUM THETTI PULLEEM THETTI ( KUNJAKKO BOBAN, SAMILI)

AMRITA TV’s Unique Reach - an Internal REVIEW

  1. Daily More than 1500 Private out patients visit Amrita Hospital.
  2. 50 cable connections are allotted exclusively for Out patients to watch Amrita TV programmes.
  3. 350 Rooms with Television , showcasing Amrita Programs for the in patients.
  4. More than 45 Lacs malayalees directly connected with our various institutions such as Amrita Vishwa Vidhya Peedam, Amrita Institute of Medical Sciences , Amrita Engineering College, Amrita School of Ayurveda ,International institutions, Amrita Television etc.

Leader in Television Awards.

Amrita TV is recognized as the most awarded TV channel with 98 awards for excellence in 14 Years.

Amrita TV bagged 14 Kerala State Television Awards and continues its breakthrough. It became the most awarded TV channel with 98 State awards for excellence in 14 years.

It is a moment of pride as the channel wins 11 Awards in Feature section and another three in Non-Feature category.