Amrita TV's Ente Vartha (My News) introduced the novel concept of Citizen Journalism not just to Malayalam television but to the entire Kerala media scene. The show underlined the news sense, reporting skills and moral responsibilities of a group of ordinary citizens who filed raw, unalloyed information on a rainbow spectrum of issues, problems and controversies across the State. The show has given away millions as aid to the destitute in these years and has become a strong presence in the social scene of Kerala as a valiant fighter for justice.
‘Amrita TV Challenge’ brings to you the pathetic stories of poor individuals who are facing the harsh realities of life and badly in need of help. You can take up the ‘challenge’ to make the life of your fellow being a better one. Contributions of kind-hearted philanthropists, even if it is meager, can work wonders here. One can select a Charity Coupon & shall share with their friends.
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Amrita TV, launched in 2005, as a 24-hour Malayalam, general entertainment & news satellite channel with a global footprint, has been honoured with 65 State Awards for Excellence in Television - the only channel in India to be bestowed with such a recognition.